Why Do SEO Rules Keep Changing?

Search engine optimization (SEO) rule changes happen because search engines are constantly trying to improve their techniques to bring their users the most helpful results. As the methods of providing accurate results improve, SEO rules adapt to get the search engines to find your page and deliver it to people trying to find it.

To understand the changes in SEO, it helps to understand the difference between SEO and a search engine. A search engine connects people with pages they want to find on the internet. SEO is the science behind how search engines find websites. Putting that science to use helps your website attract people looking for answers that your web pages can answer. As the science evolves, so does SEO tactics.

Keeping up with the latest SEO rules and guidelines makes your marketing strategy perform more effectively. Bradford Strategies <Link to https://bradfordstrategies.com/> stays aware of every SEO rule change to deliver the best marketing solutions for your business.

What SEO Rule Changes Came Out Recently?

SEO is a diverse field, and there are no centralized rules to follow. Each SEO specialist does their best to understand the changes that search engines make. Recently, SEO specialists advised implementing some new techniques, such as:

  • Paying closer attention to mobile friendliness. In 2019, Google started considering the mobile version of a site to be the primary version of the website instead of the desktop version.
  • Getting rid of spammy links. A 2021 Google Search update made websites containing spam links drop in rankings.
  • Prioritizing the user experience. The Google Page Experience update of 2021 marked the official beginning of user experience as a factor in page ranking.

An effective SEO strategy stays in tune with Google’s and other search engine’s updates. You can make small changes over time to keep up, but you may have to overhaul your entire site when drastic SEO rule changes are released. If your website is more than three years old, it’s likely due for a redesign to increase its effectiveness.

Are There Parts of SEO That Don’t Change?

There are fundamentals of SEO that stay the same and aren’t likely to change. SEO gets a search engine to rank a web page as relevant to a search. The principles of getting a search engine to notice your website include:

  • Crawlability, the ability of the search engine to locate your site on the web
  • Site structure, the way the search engine sees the content on your site
  • Keywords, the topic of your web page
  • Backlinks, a search engine trusts your page if other websites link to it

Checking off these principles on your website makes it more likely that search engines will rank you higher. A basic SEO strategy covers all these fundamental principles.

How Often Do SEO Rule Changes Occur?

Search engines make changes daily. In 2020, Google ran 600,000 experiments to improve search result quality. Those experiments led to 4,500 changes to their search engine.

Not all changes are SEO rule changes. There’s no schedule of search engine changes, and Google keeps its search technology secret since it’s the granddaddy of search engines. SEO specialists run their own experiments to keep up with the changes to search engine technology.

Over the years, SEO has evolved to stay relevant with the search engines. Keeping your website and marketing strategy up-to-date helps your customers find your business. By staying current with SEO rule changes and trends, Bradford Strategies gives your business the best chance of growing. Contact Bradford Strategies <Link to https://bradfordstrategies.com/contact-us/> to maximize your SEO budget.

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