Effective Date: June 29, 2026
These Terms and Conditions (the “Terms”) govern your access to and use of the website located at bradfordstrategies.com (the “Site”) and the digital marketing, web design, search engine optimization, local search, advertising, and related services (collectively, the “Services”) provided by Bradford Strategies, LLC (“Bradford Strategies”, “we”, “us”, or “our”). By accessing the Site, engaging our Services, or signing a proposal, statement of work, or service agreement with us, you (“you”, “your”, the “Client”, or the “user”) agree to be bound by these Terms. If you do not agree, please do not use the Site or our Services.
1. ACCEPTANCE OF TERMS
By using the Site or engaging our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms, together with any separately executed proposal, statement of work, or master services agreement (each, an “Order”). In the event of a conflict between these Terms and a signed Order, the signed Order controls with respect to the specific subject matter it addresses. These Terms apply to all visitors, users, and clients of the Site and Services.
2. DEFINITIONS
“Services” means any web design, web development, hosting coordination, search engine optimization (SEO), local search, content, social media, email marketing, paid advertising, automation, analytics, reporting, or consulting services we provide.
“Deliverables” means websites, designs, code, copy, creative assets, campaigns, reports, and other work product we provide to you.
“Third-Party Platforms” means external tools, networks, and services used to deliver the Services, as described in Section 9.
“Client Materials” means content, trademarks, logos, images, data, and account access you provide to us for use in connection with the Services.
3. DESCRIPTION OF SERVICES
Bradford Strategies, LLC is a Pennsylvania-based digital marketing and web design agency serving clients in Pennsylvania, New Jersey, and beyond. We provide website design and development, search engine optimization, local search optimization, digital advertising, social media, content, marketing automation, and related consulting services. The specific scope, deliverables, timelines, and fees applicable to your engagement will be set out in your Order. We reserve the right to modify, refine, or discontinue any element of the Services, and to use the subcontractors, tools, and Third-Party Platforms we deem appropriate to perform the Services.
4. CLIENT RESPONSIBILITIES
To enable us to perform the Services, you agree to:
Provide accurate, complete, and timely information, content, approvals, and feedback;
Grant us the access we reasonably require to your websites, hosting, domains, advertising accounts, analytics, social media, CRM, and other relevant platforms;
Ensure that any Client Materials you provide do not infringe the intellectual property, privacy, or other rights of any third party and comply with applicable law;
Maintain your own backups and retain ownership of, and responsibility for, your accounts with Third-Party Platforms; and
Comply with the terms of service, advertising policies, and acceptable use policies of any Third-Party Platform used in connection with the Services.
You are solely responsible for the accuracy and legality of the products, services, claims, and offers promoted through the Services, including compliance with industry-specific advertising regulations applicable to your business.
5. FEES, PAYMENT, AND BILLING
Fees for the Services are set out in your Order. Unless otherwise stated: (a) recurring (retainer or subscription) fees are billed in advance and are due on the date specified in your Order; (b) one-time project fees are billed according to the milestones or schedule in your Order; and (c) third-party costs, including advertising spend (ad budgets paid to platforms such as Google and Meta), software licenses, premium plugins, stock assets, and similar pass-through expenses, are your responsibility and may be billed separately or added to your invoice.
Invoices are due upon receipt unless otherwise stated. Late or unpaid amounts may result in suspension or termination of Services, and we reserve the right to charge interest on overdue balances at the lesser of 1.5% per month or the maximum rate permitted by law, plus reasonable costs of collection. Except as required by law or expressly stated in your Order, fees are non-refundable. Advertising budgets are paid directly to or through the advertising platforms and are separate from our management or service fees.
6. TERM AND TERMINATION
The term of your engagement is set out in your Order. Either party may terminate an engagement as provided in the Order or, if the Order is silent, upon thirty (30) days’ written notice. We may suspend or terminate Services immediately for non-payment, breach of these Terms, or misuse of the Services. Upon termination, you remain responsible for all fees and pass-through costs incurred through the effective date of termination. Sections relating to intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and governing law survive termination.
7. INTELLECTUAL PROPERTY
Subject to full payment of all applicable fees, you will own the final Deliverables created specifically for you under your Order, excluding: (a) any pre-existing materials, tools, frameworks, templates, code libraries, or know-how owned by us or our licensors; (b) third-party components licensed (not assigned) to you, such as themes, plugins, fonts, stock media, and software; and (c) any Third-Party Platform accounts or data, which remain governed by the applicable platform’s terms. We retain ownership of our pre-existing and underlying intellectual property and grant you a non-exclusive license to use it solely as incorporated into your Deliverables. Unless you opt out in writing, we may display non-confidential Deliverables and reference your business in our portfolio, case studies, and marketing materials.
All content, trademarks, logos, and materials on the Site are the property of Bradford Strategies or its licensors and may not be copied, reproduced, or used without our prior written permission.
8. ACCEPTABLE USE OF THE SITE
You agree not to use the Site to: violate any law or regulation; infringe the rights of others; transmit malicious code, spam, or harmful content; attempt to gain unauthorized access to our systems; scrape, harvest, or collect data without authorization; or interfere with the operation or security of the Site. We may restrict or terminate access to the Site at any time for any reason.
9. THIRD-PARTY SERVICES, PLATFORMS, AND MARKETING TOOLS
Delivering the Services requires us to use, integrate with, and configure a range of third-party platforms, networks, and tools (“Third-Party Platforms”). These platforms are owned and operated by independent companies and are governed by their own terms of service, advertising policies, and privacy policies. We do not control these platforms, are not responsible for their performance, availability, pricing, policy changes, or data practices, and make no warranties regarding them. Your use of the Services may require you to maintain accounts with, and agree to the terms of, these platforms. The Third-Party Platforms we commonly use include, without limitation:
9.1 GOOGLE SERVICES
We use a range of Google products to deliver, measure, and optimize the Services, which may include Google Ads (paid search and display advertising), Google Analytics / Google Analytics 4 (website analytics and conversion tracking), Google Tag Manager (tag and pixel management), Google Business Profile (local search and maps listings), Google Search Console (search performance and indexing), and Google Workspace. Your use of these services is subject to Google’s applicable terms and policies, available at policies.google.com. Advertising budgets for Google Ads are paid to Google and are separate from our management fees.
9.2 META PLATFORMS (FACEBOOK & INSTAGRAM)
We use Meta Platforms, Inc. products including Facebook, Instagram, Meta Business Suite / Business Manager, the Meta Pixel, and the Conversions API to run, track, and optimize social media and paid advertising campaigns. Use of these tools is subject to Meta’s terms, advertising standards, and data policies, available at facebook.com/policies. Advertising budgets for Meta campaigns are paid to Meta and are separate from our management fees.
9.3 HUBSPOT (CRM, EMAIL & MARKETING AUTOMATION)
We use HubSpot for customer relationship management, email marketing, landing pages, forms, scheduling/meetings, and marketing automation. When you submit information through HubSpot-powered forms or scheduling links, or when we manage email campaigns on your behalf, that information is processed by HubSpot under its terms and privacy policy, available at legal.hubspot.com.
9.4 TWILIO AND SMS / TEXT MESSAGING
Where text messaging is part of the Services, we may use Twilio and similar messaging providers to send and receive SMS/MMS communications. If SMS messaging is used in connection with your business, you are responsible for ensuring that all messaging complies with applicable law and carrier requirements, including the federal Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act where applicable, A2P 10DLC registration requirements, and obtaining valid consent from recipients before messaging them. Standard message and data rates may apply to recipients. Message frequency varies. Recipients can opt out at any time by replying STOP and can request help by replying HELP. Twilio’s use is governed by its terms, available at twilio.com/legal.
9.5 ZAPIER AND AUTOMATION
We may use Zapier and similar integration and automation tools to connect platforms and move data between systems (for example, routing form submissions to your CRM). Data passing through these automations is processed by the relevant providers under their respective terms. Zapier’s terms are available at zapier.com/legal. Automated workflows depend on the availability and APIs of the connected platforms, which may change without notice.
9.6 WEBSITE, HOSTING, AND COMMERCE PLATFORMS
Depending on your engagement, we may build on or integrate with WordPress, WooCommerce, Shopify, Stripe (payments), Cloudflare (security, CDN, and DNS), and related themes, plugins, and extensions. These components are licensed by their owners and are subject to their own terms.
9.7 ADDITIONAL MARKETING, ANALYTICS, AND AI TOOLS
We may also use additional advertising networks, analytics, call-tracking, review-management, social scheduling, SEO, email/marketing, and AI tools to deliver the Services, including platforms such as Microsoft Advertising (Bing), LinkedIn, YouTube, Mailchimp or similar email tools, Adobe creative tools, and OpenAI and other AI/large-language-model services. Each is governed by its provider’s terms and privacy policy. We select and configure tools based on what best serves your campaign goals and may substitute comparable tools over time.
No endorsement; no control. References to Third-Party Platforms do not imply endorsement, partnership, or affiliation unless expressly stated. We are not responsible for the acts, omissions, policies, outages, price changes, account suspensions, or data practices of any Third-Party Platform, and your relationship with each platform is directly between you and that platform.
10. ADVERTISING, SEO, AND PERFORMANCE DISCLAIMERS
Digital marketing, advertising, and SEO results depend on many factors outside our control, including platform algorithms, auction dynamics, competition, market conditions, your products and pricing, budget, and the policies of Third-Party Platforms. Accordingly, we do not and cannot guarantee specific rankings, traffic, leads, conversions, sales, revenue, return on ad spend, or other outcomes. Any projections, estimates, or examples are illustrative only and are not promises of results. Third-Party Platforms may reject, pause, limit, or remove advertising or listings at their discretion, and may change their algorithms, policies, or features at any time, which may affect performance.
11. DATA, PRIVACY, AND COOKIES
Our collection and use of personal information is described in our Privacy Policy, available on the Site. The Site and the campaigns we manage may use cookies, pixels, tags, and similar technologies (including those provided by Google, Meta, and other Third-Party Platforms) to enable analytics, advertising, and remarketing. When we process personal data on your behalf as part of the Services, you are the data controller and we act as a processor/service provider, and you are responsible for providing all required notices and obtaining all required consents from your customers and website visitors. Each party agrees to comply with applicable data protection and privacy laws.
12. CONFIDENTIALITY
Each party may receive confidential information of the other. Each party agrees to protect the other’s confidential information with reasonable care, to use it only to perform or receive the Services, and not to disclose it to third parties except to its personnel, subcontractors, and Third-Party Platforms who need it and are bound by comparable obligations, or as required by law.
13. DISCLAIMER OF WARRANTIES
THE SITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE OR SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY PARTICULAR RESULTS WILL BE ACHIEVED. WE ARE NOT RESPONSIBLE FOR THE PERFORMANCE, AVAILABILITY, OR ACTS OF ANY THIRD-PARTY PLATFORM.
14. LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL BRADFORD STRATEGIES OR ITS OWNERS, EMPLOYEES, OR SUBCONTRACTORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR RELATING TO THE SITE, THE SERVICES, OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SITE, THE SERVICES, OR THESE TERMS WILL NOT EXCEED THE AMOUNTS PAID BY YOU TO US FOR THE SERVICES GIVING RISE TO THE CLAIM DURING THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE LIABILITY. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.
15. INDEMNIFICATION
You agree to indemnify, defend, and hold harmless Bradford Strategies and its owners, employees, and subcontractors from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) your Client Materials; (b) your products, services, advertising claims, or offers; (c) your use of the Services or any Third-Party Platform; (d) your violation of any law, regulation, or third-party right, including consumer-protection, advertising, privacy, and anti-spam/TCPA requirements; or (e) your breach of these Terms.
16. THIRD-PARTY LINKS AND CONTENT
The Site and Deliverables may contain links to third-party websites or content. We provide these for convenience only and are not responsible for the content, accuracy, or practices of any third-party site or resource.
17. GOVERNING LAW AND JURISDICTION
These Terms and any dispute arising out of or relating to them or the Services are governed by the laws of the Commonwealth of Pennsylvania and, to the extent applicable to Services performed for or directed at clients and customers located in New Jersey, the laws of the State of New Jersey, in each case without regard to conflict-of-laws principles. The parties agree that the state and federal courts located in Pennsylvania (and, where appropriate, New Jersey) will have jurisdiction over any dispute that is not otherwise resolved, and each party consents to the personal jurisdiction and venue of those courts.
18. DISPUTE RESOLUTION
Before initiating any formal proceeding, the parties agree to attempt in good faith to resolve any dispute through informal negotiation by contacting us at the address below. If the dispute is not resolved within thirty (30) days, either party may pursue available remedies in the courts identified in Section 17. Each party agrees that any dispute will be brought in an individual capacity and not as a plaintiff or class member in any purported class or representative proceeding, to the extent permitted by law.
19. CHANGES TO THESE TERMS
We may update these Terms from time to time. The updated version will be posted on the Site with a revised “Effective Date.” Material changes may also be communicated directly to active clients. Your continued use of the Site or Services after changes take effect constitutes acceptance of the revised Terms.
20. MISCELLANEOUS
These Terms, together with your Order and our Privacy Policy, constitute the entire agreement between the parties regarding their subject matter and supersede prior agreements. If any provision is found unenforceable, the remaining provisions remain in full force and effect. Our failure to enforce any right is not a waiver of that right. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays or failures caused by events beyond its reasonable control (force majeure). Nothing in these Terms creates a partnership, joint venture, or employment relationship between the parties.
21. CONTACT US
If you have questions about these Terms, please contact us:
Bradford Strategies, LLC
306 S New St., Suite 110, Box 116, Bethlehem, PA 18015
16 Capstan Rd. Waretown, NJ 08758
Phone: 610-442-7624
Email: [email protected]
Website: https://bradfordstrategies.com
