Roofing marketing
Roofing marketing that knows storm surge from replacement pipeline
Roofing leads are high value and high variance. We separate emergency and insurance intent from planned re-roof searches, then prove movement with map grids and call data.
Lead economics
Canvassing is not the only way to fill the calendar
When hail hits, search volume spikes overnight. You need profile freshness, review velocity, and ads that can turn on without rebuilding landing pages from scratch.
Planned replacement searches look different: longer research, more comparison, still map-heavy. We architect pages and proof for both.
storm vs planned intent
What you get
What roofing marketing includes here
Two pillars, visibility and capture, run as one retainer, not disconnected tactics.
1
Local visibility
- Map-pack focused local SEO with grid reporting
- Google Business Profile photos, services, and Q&A cadence
- Review generation aligned to roofing job completion
- Storm and insurance-intent landing pages when you serve them
2
Growth levers
- Google Ads with trade-specific landing pages and call tracking
- AI search signals so answer engines cite accurate facts
- Site architecture for service areas and material types
- Monthly reporting on calls, CPL, and map coverage
The listing roofers neglect
Google Business Profile wins the first click after a storm
Homeowners still pick from the map. An optimized profile with fresh photos and recent reviews beats a pretty truck wrap that never shows up online.
Fair questions
Questions roofing owners ask
Can you help us after a hail event?
We prepare before storms: ads, pages, and profile readiness. Afterward we scale spend and monitor map coverage while volume is hot.
Do you guarantee leads?
No. We guarantee the work and honest numbers. Roofing markets vary by city and storm year.
Is this only for residential?
We focus on established service businesses. Tell us your mix of residential and commercial on the first call.
See if we are a fit for your market
We will scan your trade, your competitors, and your footprint. If we can help, we will tell you exactly how. If we cannot, we will tell you that too.