Google Ads
Paid search that accelerates leads, not replaces local SEO
Ads can produce calls in weeks when the foundation is solid. We build Search and Local Services Ads with trade-specific landing pages, call tracking, and cost-per-lead math you can take to your finance person.
Accelerant, not engine
Without local SEO, ads become a Google subscription
We will run ads for owners who need flow now, but we will also tell you when your site, profile, or tracking is not ready. Burning budget to a broken landing page is how agencies keep retainers while you stay frustrated.
When the foundation is in place, paid search fills gaps: new markets, seasonal pushes, or trades where organic coverage is still compounding.
What you get
What we manage
Campaign launch
- Search and Local Services Ads structure for your trade
- Geo targeting aligned to where you actually dispatch crews
- Trade-specific landing pages (or fixes to pages you have)
- Call tracking and form attribution
- Conversion tracking verified before spend scales
Monthly optimization
- Search term and LSA lead review
- Budget shifts with written rationale
- Cost-per-lead reporting by campaign and landing page
- Ad copy tests tied to seasonal demand
- Honest stop-loss recommendations when math stops working
Foundation first
Landing pages and local SEO still matter
Ads send traffic somewhere. That somewhere needs to convert on a phone and reinforce the same entity Google already knows. We build or fix pages as part of the engagement when needed.
Fair questions
Before you turn on ad spend
What budget do I need?
It depends on trade and market. We will give you a realistic range after we look at your area, not a national template. If the math cannot work, we will say so.
Do you only run Google?
Google Search and Local Services Ads are the focus for home service lead gen. We do not sell a generic "digital advertising" buffet.
Can you take over an existing account?
Yes, after an audit. Sometimes the fix is restructure; sometimes it is pause-and-rebuild. We will not inherit junk to protect ego.
How do you report results?
Calls, forms, cost per lead, and notes on what we changed. Monthly, in language owners understand.
Need calls this quarter?
Book 15 minutes. We will look at your market, your site, and whether ads are the right accelerant right now.