Terms of Service

Effective date: August 18, 2026

Last updated: August 18, 2026

Please read Section 18 carefully. It requires most disputes to be resolved by individual arbitration rather than in court, and waives your right to participate in a class action. You may opt out within 30 days of first accepting these Terms.

These Terms of Service (“Terms”) are a binding agreement between you and Bradford Strategies LLC, a Pennsylvania limited liability company (“Bradford Strategies,” “we,” “us,” or “our”), governing your use of https://bradfordstrategies.com and any content, tools, forms, or resources we make available through it (together, the “Site”).

By using the Site you agree to these Terms. If you do not agree, do not use the Site.

1. Who May Use the Site

The Site is intended for business audiences. You must be at least 18 years old and able to enter a binding contract. If you use the Site on behalf of a company, you represent that you have authority to bind that company, and “you” means both you and that company.

2. The Site Is Marketing Material, Not Advice

Everything on the Site — articles, guides, checklists, case studies, audit tools, sample reports, calculators, and anything else — is provided for general informational and marketing purposes.

It is not professional advice and does not create a client relationship. Search engines, advertising platforms, and their algorithms change constantly; something accurate when published may be wrong by the time you read it. Do not act on Site content without confirming it applies to your situation.

Nothing on the Site is legal, tax, accounting, or financial advice.

3. No Guarantee of Results

This is the most important commercial term in these Terms, so it is stated plainly.

We do not guarantee any specific search ranking, traffic volume, lead count, conversion rate, revenue figure, cost per acquisition, return on ad spend, or any other outcome. No one honestly can. Search and advertising results depend on factors outside anyone’s control, including:

Search engine and AI assistant algorithm changes, which happen without notice
Competitor activity and market conditions
Your own website, offer, pricing, sales process, and speed of follow-up
Advertising platform policy changes, auction dynamics, and account standing
Seasonality, local economic conditions, and demand for your services
Your own timeliness in supplying content, approvals, and access

About case studies and results we publish. Any performance figure, testimonial, review, or case study on the Site describes what a specific client experienced in a specific period under specific conditions. These results are not typical and are not a prediction of what you will achieve. Where we publish a result we hold the underlying platform data supporting it. Where a testimonial was given in exchange for anything of value, we disclose that alongside it.

Any commitments about deliverables, timelines, or scope live in a signed services agreement — not here, not in a proposal deck, and not in a case study.

4. If You Are a Client, Your Services Agreement Controls

These Terms govern the Site. If you engage us for services, that work is governed by a separate written services agreement, statement of work, or proposal that you sign or otherwise accept.

If anything in these Terms conflicts with your signed services agreement, the services agreement controls for the subject matter it covers.

5. Submissions, Forms, and Free Tools

When you submit a form, request an audit, download a resource, book a call, or use a tool on the Site:

You must give accurate, current, and complete information, and you must have the right to give us any information you submit about a business or a person other than yourself.
You authorise us to contact you at the email address and phone number you provide, about the request you made. Marketing email and SMS require separate consent, which you give — and can withdraw — as described in our Privacy Policy and SMS Terms.
Free audits, reports, and analyses are provided as-is. They are generated in part by automated tools and third-party data that may be incomplete, delayed, or wrong. They are a starting point for a conversation, not a professional opinion, and we make no warranty about their accuracy or completeness.
Do not submit anything confidential, trade secret, or sensitive through a Site form. Nothing you send through the Site is confidential unless we have a signed non-disclosure or services agreement covering it.

6. Acceptable Use

You agree not to:

Use the Site for any unlawful purpose, or to violate anyone’s rights
Scrape, crawl, harvest, or use automated means to extract data from the Site, except that well-behaved search engine crawlers may index public pages in accordance with our robots.txt
Use Site content to train a machine learning or generative AI model without our written permission
Attempt to gain unauthorised access to the Site, our servers, or any connected system; probe, scan, or test the vulnerability of any system; or circumvent any security or access control
Introduce malware, or interfere with, overload, or disrupt the Site
Submit false, misleading, or fraudulent information, or impersonate anyone
Use any contact form, chat, or phone number on the Site to send unsolicited commercial messages to us
Frame, mirror, or resell the Site or its content, or remove any copyright or proprietary notice
Misrepresent your affiliation with Bradford Strategies

We may suspend or block access to the Site, remove content, or take other action if we reasonably believe you have violated this Section — with or without notice.

7. Intellectual Property

7.1 Our content

The Site and everything on it — text, graphics, logos, photographs, video, page layout, design, code, methodologies, checklists, templates, and the selection and arrangement of all of it — is owned by Bradford Strategies or its licensors and is protected by United States and international copyright, trademark, and other intellectual property laws.

“Bradford Strategies” and our logo are our trademarks. You may not use them without our prior written permission, except in accurate, nominative references to us.

7.2 What you may do

You may view, download, and print Site content for your own internal, non-commercial reference. You may quote a short excerpt in commentary, criticism, or reporting, with attribution and a link to the source page. You may not otherwise reproduce, republish, distribute, modify, or create derivative works from Site content without our written permission.

7.3 Client work

Ownership of deliverables we create for a client is governed by the applicable services agreement, not by these Terms.

7.4 Third-party marks

Google, Google Analytics, Google Ads, HubSpot, Twilio, and other product and company names on the Site are the trademarks of their respective owners. Their appearance does not imply endorsement, sponsorship, or partnership unless stated.

7.5 Feedback

If you send us suggestions, ideas, or feedback about the Site or our services, we may use them for any purpose without obligation to you. Do not send us anything you want to keep or be paid for.

8. Copyright Complaints

We respect intellectual property rights. If you believe material on the Site infringes your copyright, send a written notice to [email protected] containing the elements required by 17 U.S.C. § 512(c)(3): your signature (physical or electronic), identification of the work, identification of the allegedly infringing material and its location on the Site, your contact information, a statement of good-faith belief that the use is unauthorised, and a statement under penalty of perjury that the notice is accurate and that you are authorised to act.

We will investigate and, where appropriate, remove the material. We may terminate access for repeat infringers.

9. Third-Party Links and Services

The Site links to third-party websites and embeds third-party services. We do not control them, do not endorse them by linking, and are not responsible for their content, products, practices, or privacy handling. Your dealings with any third party are between you and that third party.

10. Communications and Electronic Records

By providing your email address or phone number, you consent to receive communications from us electronically about the request you made, and you agree that electronic records and signatures satisfy any legal requirement that a communication be in writing.

Marketing email requires opt-in and every marketing email has an unsubscribe link that we honor promptly. SMS requires separate express written consent — see SMS Terms. Transactional and service messages relating to an active engagement are not marketing and continue regardless of marketing preferences.

We do not send unsolicited bulk email or text messages, and we do not buy contact lists.

11. Privacy

Your use of the Site is subject to our Privacy Policy and Cookie Policy, which are incorporated into these Terms by reference.

12. Availability and Changes to the Site

We may change, suspend, or discontinue any part of the Site at any time, with or without notice. We do not promise the Site will be available, uninterrupted, error-free, or free of harmful components. Content may be updated or removed without notice, and we are not obligated to keep any page, article, or tool available.

13. Disclaimer of Warranties

THE SITE AND ALL CONTENT, TOOLS, AND MATERIALS ON IT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED.

To the fullest extent permitted by law, we disclaim all warranties, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranty arising from course of dealing or usage of trade. We do not warrant that the Site will be accurate, complete, reliable, current, secure, or error-free, or that any defect will be corrected.

Some jurisdictions do not allow the exclusion of certain warranties. In those jurisdictions, the exclusions above apply to the fullest extent permitted, and you may have additional rights.

14. Limitation of Liability

To the fullest extent permitted by law, Bradford Strategies and its members, officers, employees, contractors, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, business opportunity, or search rankings, arising out of or relating to your use of the Site — whether based in contract, tort, strict liability, statute, or any other theory, and whether or not we were advised of the possibility of such damages.

Our total aggregate liability arising out of or relating to the Site will not exceed the greater of (a) the amount you paid us for access to the Site in the twelve months before the event giving rise to the claim, or (b) one hundred dollars ($100).

This limitation does not apply to liability that cannot be limited by law, including liability for our own fraud, willful misconduct, or gross negligence. Liability arising out of a signed services agreement is governed by that agreement’s own limitation of liability, not this Section.

Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. In those jurisdictions our liability is limited to the greatest extent permitted by law.

15. Indemnification

You agree to indemnify, defend, and hold harmless Bradford Strategies and its members, officers, employees, contractors, and agents from any claim, demand, loss, liability, damage, cost, or expense, including reasonable attorneys’ fees, arising out of (a) your use of the Site, (b) your violation of these Terms, (c) your violation of any law or the rights of a third party, or (d) any content or information you submit through the Site. We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you, and you agree to cooperate with our defense.

16. Term and Termination

These Terms apply for as long as you use the Site. We may terminate or suspend your access at any time, for any reason, without notice. Sections 3, 5, 7, 13, 14, 15, 18, 19, and 20 survive termination.

17. Governing Law and Venue

These Terms are governed by the laws of the Commonwealth of Pennsylvania, without regard to its conflict-of-laws rules. Subject to Section 18, any dispute arising out of or relating to these Terms or the Site will be brought exclusively in the state or federal courts located in Northampton County, Pennsylvania, and you consent to personal jurisdiction and venue there.

The United Nations Convention on Contracts for the International Sale of Goods does not apply.

18. Dispute Resolution and Arbitration

Read this Section carefully. It affects your legal rights.

18.1 Talk to us first

Before starting a formal proceeding, send a written description of the dispute and the relief you want to [email protected]. We will do the same for any claim we have against you. Both sides agree to try in good faith to resolve it informally for 60 days. This step is a condition precedent to arbitration, and the limitations period is tolled while it runs.

18.2 Agreement to arbitrate

If informal resolution fails, you and Bradford Strategies agree that any dispute arising out of or relating to these Terms or the Site will be resolved by binding individual arbitration, and not in court, except as stated in Section 18.4.

Arbitration will be administered by the American Arbitration Association under its Consumer Arbitration Rules (for consumer disputes) or its Commercial Arbitration Rules (for business disputes), as modified by these Terms. The arbitration will be conducted in Northampton County, Pennsylvania, or by videoconference or on documents alone if you prefer. The arbitrator’s decision is final and may be entered as a judgment in any court of competent jurisdiction.

The arbitrator has authority to award any relief a court could award to you individually, including statutory damages and attorneys’ fees where a statute provides for them.

18.3 Class action waiver

You and Bradford Strategies each waive the right to bring or participate in a class action, collective action, or representative proceeding. The arbitrator may not consolidate claims or preside over any form of representative proceeding. If this waiver is found unenforceable as to a particular claim, that claim — and only that claim — must proceed in court, and the rest of this Section still applies.

18.4 Exceptions

This Section does not apply to: (a) claims that qualify for small claims court, which either party may bring individually; (b) claims for injunctive or equitable relief to stop infringement or misuse of intellectual property; and (c) any claim that applicable law makes non-arbitrable.

18.5 How to opt out

You may opt out of this arbitration agreement. Send an email to [email protected] within 30 days of the date you first accept these Terms, with the subject line “Arbitration Opt-Out,” stating your name and your intent to opt out. Opting out does not affect any other part of these Terms, and we will not treat you differently for doing it.

18.6 Survival and severability

This Section survives termination of these Terms. If any part of it other than Section 18.3 is unenforceable, the rest remains in effect.

19. Limitations Period

To the extent permitted by law, any claim arising out of or relating to the Site must be filed within one year after the claim arose, or it is permanently barred. This does not shorten any period that cannot be shortened by agreement.

20. General

Entire agreement. These Terms, together with the Privacy Policy, Cookie Policy, and SMS Terms, are the entire agreement between you and Bradford Strategies about the Site, and supersede any prior understanding on that subject. A signed services agreement supersedes these Terms for the services it covers.
Severability. If any provision is held unenforceable, it will be limited or removed to the minimum extent necessary and the rest remains in full force.
No waiver. Our failure to enforce a provision is not a waiver of it.
Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets.
Force majeure. Neither party is liable for a failure to perform caused by events beyond its reasonable control.
No third-party beneficiaries. These Terms do not create rights in anyone other than you and us.
Headings. Headings are for convenience only and do not affect interpretation.

21. Changes to These Terms

We may update these Terms. The “Last updated” date at the top shows when. Material changes will be announced with a notice on the Site for at least 30 days before they take effect. Continuing to use the Site after that means you accept the updated Terms. If we materially change Section 18, you will have a new 30-day window to opt out of arbitration. If you do not agree, stop using the Site.

22. Contact

Bradford Strategies LLC 306 S New St Suite 110, Bethlehem, PA 18015 [email protected] 610-442-7624