Marine · South Jersey
Expanding search visibility across a multi-location yacht sales organization
South Jersey Yacht Sales wanted a more hands-on partner for website management and local SEO. With multiple sales locations, the strategy needed to support a broader geographic footprint while keeping branding and search visibility consistent.
5,600+
Organic keywords ranked
5
Google Business Profile locations
20
Tracked keywords in top 10
The situation
Challenge
Move from a larger agency to accountable, local execution, and make multi-location yacht sales discoverable without fragmenting the brand.
What we did
Approach
Bradford took over the account in June 2024 and manages the ongoing digital framework.
- Ongoing website management and updates
- Local SEO across dealership markets
- Google Business Profile optimization, five locations
- Multi-location search strategy
- Content and inventory-friendly site structure
Outcome
Results
Over the recent tracking period, average keyword position improved from roughly 49 to 30. The site now ranks for more than 5,600 organic keywords overall, with most tracked terms sitting in the top 30.
- Top-10 rankings increased from 12 to 20 tracked keywords
- 23 of 31 tracked keywords now rank in the top 30
- Five Google Business Profile locations under one coordinated strategy
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