Marine · Forked River, NJ
Rebuilding a lost digital presence and restoring search visibility for a longtime marine-service client
Forked River Diesel is a legacy Bradford client that lost its previous website and needed to rebuild its online presence, get a modern site back online quickly, restore the search foundation, and build on the reputation already earned in marine and diesel service.
52%
Search visibility score
8
Priority keywords in top 5
~160
Organic keywords ranked
The situation
Challenge
After losing the previous website, the priority was speed and recovery: restore a credible digital presence and search foundation without losing the trust the company had already built in the market.
What we did
Approach
Bradford rebuilt the website from the ground up and now manages ongoing local SEO.
- Website redevelopment
- Technical and on-page optimization
- Local SEO and Google Business Profile optimization
- Service-focused search targeting
- Ongoing visibility monitoring and improvements
Outcome
Results
Forked River Diesel now has one of the strongest overall search visibility profiles among Bradford’s marine accounts, roughly 52% visibility, with more tracked keywords moving upward than downward and about 160 organic keywords overall.
- 9 tracked keywords in the top 10
- 8 tracked keywords in the top 5
- 11 of 32 tracked keywords ranking in the top 30
- Average keyword position improving from the high-40s into the low-40s
Want a case study in your trade?
We will audit your footprint and tell you honestly what is worth fixing first.