Marine · Egg Harbor Township, NJ
Turning specialized marine expertise into sustained search visibility
Charthouse installs high-quality marine electronics for leisure and commercial boat owners across South Jersey. Bradford built their previous website and their current site, the ongoing local SEO engagement began in June 2024.
350+
Organic keywords ranked
6
Priority keywords in top 10
2
Website builds delivered
The situation
Challenge
Rather than compete on broad contractor terms, Charthouse needed boat owners to find them for specific installation, repair, electronics, and navigation needs, with a site that reflects specialized expertise.
What we did
Approach
Bradford has handled two generations of the Charthouse website and the ongoing visibility strategy.
- Two website builds, previous site and current redesign
- Local SEO and Google Business Profile management
- Service-specific content for marine electronics intent
- Keyword targeting for chartplotters, radar, transducers, navigation, and autopilots
- Ongoing website optimization
Outcome
Results
Charthouse currently ranks for more than 350 organic keywords. Recent tracking shows more keywords moving upward than downward, visibility building around the products and services boat owners actually search for.
- 11 tracked priority keywords in the top 30
- 6 tracked priority keywords in the top 10
More questions
Local market FAQ
What type of marine business is Charthouse?
Marine electronics—install and service work where local discovery and technical credibility both matter on the site and profile.
Can Bradford apply this to charter or marina clients?
Yes. Marine marketing here focuses on proof, seasonal campaigns, and map visibility for the categories you actually compete in.
Want a case study in your trade?
We will audit your footprint and tell you honestly what is worth fixing first.