Fence · Lehigh Valley, PA
Helping an established local contractor reclaim its digital dominance
All Pro Fence came to Bradford with an established reputation in the Lehigh Valley, but a severely outdated website that no longer reflected the strength of the company. The owner was ready for a modern digital presence that could support leads, local search, and regional credibility.
29
Keywords in Google top 10
5
Google Business Profile locations
21
Keywords in top 5
The situation
Challenge
An outdated site was undercutting an otherwise strong local brand, All Pro needed a rebuild that matched its reputation and could generate inbound opportunities across the Lehigh Valley.
What we did
Approach
Bradford rebuilt the website and now manages the broader local search strategy.
- Website redevelopment and ongoing optimization
- Local SEO and service/location content
- Google Business Profile management, five locations
- Local rank tracking and market expansion
- Expansion into Bethlehem and Macungie tracking (August 2026)
Outcome
Results
All Pro has maintained a consistent flow of inbound leads while strengthening organic and local search visibility, especially in its core Whitehall market, with early visibility building in Bethlehem and Macungie.
- Top-10 rankings in Whitehall increased from 7 to 15 tracked keywords
- 29 tracked keywords now rank in the top 10; 21 in the top 5
- 49 of 126 tracked keywords rank within the top 30
- Five Google Business Profile locations across the region
Project timeline
Modern site for an established Lehigh Valley contractor
All Pro Fence had a strong local reputation but a website that no longer supported leads, local search, or regional credibility. The owner wanted a modern presence that matched the quality of field work.
Bradford rebuilt the site with service architecture, conversion paths, and local SEO foundations—including Google Business Profile work across five locations.
Keyword tracking now shows 29 terms in Google’s top 10 and 21 in the top five, with visibility aligned to how fence buyers research contractors in the Lehigh Valley.
The rebuild prioritized service-area clarity, photo proof, and quote paths—so paid and organic traffic land on pages that can convert, not a legacy brochure.
Google Business Profile work spans five locations, reflecting how All Pro actually dispatches crews across the Valley instead of forcing a single-pin strategy.
Bradford continues monthly SEO and profile maintenance—fence seasonality and competitor review velocity do not pause after launch.
More questions
Local market FAQ
Why did All Pro Fence need a new site?
An established Lehigh Valley reputation with an outdated site that no longer supported local search or lead quality. The rebuild matched how homeowners research fence contractors today.
What do the keyword metrics mean?
29 tracked terms in Google’s top 10 and 21 in the top 5, with five Google Business Profile locations supporting regional visibility.
Is this relevant if I am not a fence company?
Yes—the same contractor marketing playbook applies to remodelers, landscapers, and specialty trades with project-based sales cycles.
What changed
From outdated site to measurable local discovery
Before the rebuild, strong field reputation did not translate into search visibility—homeowners comparing fence contractors online had little reason to choose All Pro first.
Service architecture groups residential, commercial, and specialty fence intent without thin doorway pages that dilute crawl budget.
Conversion paths emphasize click-to-call and structured quote requests on mobile—the device fence buyers use while comparing three contractors on their porch.
Rank reporting separates branded vs non-branded movement so the owner knows whether SEO is winning new discovery or just defending the company name.
The engagement demonstrates the contractor marketing playbook: proof, profiles, and pages aligned to project-based sales—not emergency trade urgency.
How we worked
Rebuild, profiles, and five-location visibility
The project started with a conversion audit: legacy site paths, missing service clarity, and profile locations that did not match how All Pro dispatches crews.
WordPress rebuild prioritized mobile quote paths, service menus, and photo proof—because fence buyers compare vendors on phones between jobs.
Five Google Business Profile locations were aligned to legitimate service geography—not duplicate listings created for SEO spam.
Keyword tracking focused on non-branded fence and contractor intent in the Lehigh Valley, with monthly reporting on top 10 and top 5 movement.
Ongoing SEO maintains citations, profile freshness, and internal links from industry hubs—contractor marketing compounds when proof and pages stay current.
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