Fence · Lehigh Valley, PA
Helping an established local contractor reclaim its digital dominance
All Pro Fence came to Bradford with an established reputation in the Lehigh Valley, but a severely outdated website that no longer reflected the strength of the company. The owner was ready for a modern digital presence that could support leads, local search, and regional credibility.
29
Keywords in Google top 10
5
Google Business Profile locations
21
Keywords in top 5
The situation
Challenge
An outdated site was undercutting an otherwise strong local brand, All Pro needed a rebuild that matched its reputation and could generate inbound opportunities across the Lehigh Valley.
What we did
Approach
Bradford rebuilt the website and now manages the broader local search strategy.
- Website redevelopment and ongoing optimization
- Local SEO and service/location content
- Google Business Profile management, five locations
- Local rank tracking and market expansion
- Expansion into Bethlehem and Macungie tracking (August 2026)
Outcome
Results
All Pro has maintained a consistent flow of inbound leads while strengthening organic and local search visibility, especially in its core Whitehall market, with early visibility building in Bethlehem and Macungie.
- Top-10 rankings in Whitehall increased from 7 to 15 tracked keywords
- 29 tracked keywords now rank in the top 10; 21 in the top 5
- 49 of 126 tracked keywords rank within the top 30
- Five Google Business Profile locations across the region
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