Home services · Monmouth & Ocean Counties, NJ
Building the digital foundation behind Rostron’s next stage of growth
Rostron was rebranding from Tom Rostron Co. to Rostron Premium Home Services and needed its digital presence to support the next stage of the business, not just a new website, but a foundation for visibility across Monmouth and Ocean Counties.
1,200+
Organic keywords ranked
$250K+
Google Ads spend managed
9
Priority keywords in top 5
The situation
Challenge
The company needed a stronger digital foundation that could support a broader home-services brand, expand visibility across Monmouth and Ocean Counties, and consistently generate opportunities from both organic and paid search.
What we did
Approach
Bradford built the new website and has managed the digital side of the rebrand since 2022.
- Website strategy and optimization
- Local and organic SEO
- Google Business Profile management
- Google Ads, more than $250,000 in managed spend to date
- Service and location content
- Conversion and visibility improvements
Outcome
Results
Rostron currently ranks for more than 1,200 organic keywords, the strongest organic traffic value among Bradford’s home-services clients. Priority terms continue to climb in competitive Monmouth and Ocean County markets.
- 21 tracked priority keywords in the top 30
- 13 tracked priority keywords in the top 10
- 9 tracked priority keywords in the top 5
Want a case study in your trade?
We will audit your footprint and tell you honestly what is worth fixing first.