WordPress Website Design That Builds Trust & Drives Sales
we specialize in WordPress
WordPress Website Design That Drives Real Business Results
For most businesses, the website is the first interaction a customer has with your company. Within seconds, they’ll decide whether you look credible, trustworthy, and worth contacting.
That’s why we specialize in WordPress website design. WordPress powers more than 43% of the entire internet, making it the most widely used content management system (CMS) in the world. With its flexibility, scalability, and SEO strength, it’s the clear choice for serious businesses who want their website to work as hard as they do.
This page will guide you through why WordPress is the backbone of modern web design, how Bradford Strategies uses page builders like Divi and Elementor to give clients control, and what our process looks like from discovery to launch.
Why wordpress
A Platform Built for Business Growth
Global Trust
WordPress powers brands like The New York Times, TechCrunch, and Sony.
Ownership
Unlike closed platforms, you fully own your site and data. No lock-in.
Scalability
From a five-page service site to a 5,000-product store, WordPress grows as you do.
SEO-Friendly
Its clean code, structured content, and plugin support make it the most search-optimized CMS.
The Role of Page Builders:
Divi, Elementor, and Beyond
One of the most common frustrations business owners have is:
“I don’t want to call a developer every time I need to swap out a photo or update a headline.”
That’s where modern page builders come in. Tools like Divi, Elementor, and the native Gutenberg block editor allow us to create websites that are not only beautifully designed but also easy for you to update.
Drag & Drop Editing
Move sections, swap images, or adjust layouts without coding.
Consistency
Global styles ensure brand colors, fonts, and layouts stay consistent no matter who edits.
Future-Proof
As your business grows, adding new pages or landing pages can be done in minutes.
Empowerment
You don’t feel “locked out” of your own site—you can make changes when you need them.
Divi vs. Elementor vs. Gutenberg
At Bradford Strategies, we evaluate which builder matches your business needs, design goals, and technical comfort level—then build accordingly.
Divi
A powerful visual builder with a huge design library—great for businesses that want lots of design flexibility.
Elementor
Fast, intuitive, and popular for small to mid-sized businesses. Offers strong integrations with marketing tools.
Gutenberg
Lightweight and future-facing. Perfect for companies who want speed and simplicity with fewer plugin dependencies.
SEO Advantage:
Why WordPress Outperforms All-in-One Platforms
Search visibility is the lifeblood of modern business. If your site can’t be found, it can’t generate revenue. WordPress outperforms drag-and-drop platforms like Wix or Squarespace because:
Clean Codebase
Google favors well-structured code.
SEO Plugins
Tools like Yoast and RankMath give you granular control
Page Speed
With proper hosting and optimization, WordPress loads faster than “bloated” DIY platforms.
Scalable Content Strategy
Easily add location pages, service silos, or blog content that drives long-term organic traffic.
Performance, Security, and Scalability
Speed Optimization
Compressed images, caching, lightweight code.
Mobile-First Design
With over 60% of web traffic on mobile, every page is built responsively
Security Hardening
Compressed images, caching, lightweight code.
Scalability
Start small, expand into e-commerce, memberships, or advanced booking as your business grows.
Discovery & Strategy
We start by understanding your business goals, competitors, and what makes your brand unique. This informs everything from design direction to page structure.
Wireframing & UX
Before a single pixel is designed, we map out how users should flow through your site to maximize conversions
Design & Build
We design a professional, conversion-focused look, then develop it in WordPress using the right page builder for your team.
SEO & Tracking Setup
On-page SEO, schema markup, and Google Analytics/Tag Manager integration ensure your site is measurable from day one.
Launch & Training
We train your team to make edits using Divi, Elementor, or Gutenberg—no coding required.
Ongoing Growth
We offer Local SEO, Google Ads, and content marketing services to keep your new site working as a growth engine.
Custom Elements
When Page Builders Aren’t Enough Custom Elements
- Advanced booking systems (e.g., for charter boats).
- Membership platforms (e.g., contractors offering VIP service plans).
- Interactive calculators (e.g., roof replacement estimators).
Ready to Build
a WordPress Site That Works as Hard as You Do?
Case Example
Turning Just a Site Into a Lead Engine
A roofing company came to us with a nice-looking site built on Elementor. The problem? It didn’t generate calls. We redesigned the flow:
- Stronger hero with “Free Roof Inspection” CTA.
- Localized service pages for Monmouth and Ocean County.
- Integrated tracking for calls and form fills.
- Review showcase to boost trust.
Result: Within 90 days, organic traffic rose by 42% and calls from the website nearly doubled.
frequently asked questions
WordPress Websites with Bradford Strategies
Why WordPress over Wix or Squarespace?
Ownership, scalability, and SEO performance. Closed platforms look cheap at first, but long-term growth is limited.
How much does a WordPress site cost?
It depends on complexity—basic builds start lower, while advanced e-commerce or custom features cost more. What matters most: your site should deliver ROI, not just look good.
Can I update the site myself?
Yes. With Divi, Elementor, or Gutenberg, you’ll have a drag-and-drop interface for easy updates. We train your team so you’re never stuck.
How long does it take?
Most WordPress sites launch in 6–10 weeks depending on scope
