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Digital Marketing That Moves Your Marine Business Forward

We help boat dealers, charter captains, and marine service companies attract more customers online with websites, SEO, and ads built for the marine industry.

Digital Marketing for Marine Businesses

From the Dock to the Digital World

Running a marine business is all about passion — passion for boats, the water, and the lifestyle that comes with it. But in today’s world, passion isn’t enough to fill your schedule or sell your products. Customers start their journey online, long before they visit a marina, book a fishing charter, or buy a part.
That’s where Bradford Strategies comes in. We specialize in helping boat dealers, charter captains, marine service shops, diesel repair companies, fabricators, and marine accessory brands dominate their markets with websites, SEO, and advertising campaigns designed to turn online searchers into paying customers.
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Struggle Online

Why Marine Businesses Struggle Online

We help you fix all of this by building digital infrastructure that captures leads, books charters, sells gear, and keeps you competitive. Marine companies face challenges that are different from other industries.

Seasonality

Revenue is packed into short windows, which means you need to maximize every lead.

Competition

National retailers and online giants compete with local shops for attention.

Outdated Websites

Too many marine businesses rely on old sites that don’t look good on mobile or don’t capture leads.

Complex Sales

From multi-day fishing charters to boat financing, marine customers need more than a quick click.

Lack of Tracking

Without call tracking and analytics, owners don’t know what’s working.

Our Solution

A System Built for the Marine Industry

1

Websites for Marine Businesses

  • Mobile-first design because most boaters search on phones
  • Visual-heavy layouts that showcase boats, charters, or services
  • Conversion-focused with clear “Book Now” or “Call Today” CTAs
  • Location-based service area pages to rank in coastal towns

2

Marine SEO to Get You Found

  • Keyword targeting like “boat repair near me” or “Belmar fishing charter”
  • Service area landing pages for marinas and ports
  • Schema markup for events, bookings, or products
  • Backlink building with marine directories and publications

3

Paid Ads That Drive Inquiries

  • Google Ads for high-intent searches like “diesel engine repair Waretown NJ”
  • Meta Ads for seasonal promos and lifestyle marketing
  • Retargeting to bring back people who viewed your charter or boat listing
  • Call and form tracking to measure ROI

4

E-Commerce & Custom Development

  • Shopify or WooCommerce setups for marine products, parts, or accessories
  • Secure checkout, shipping integrations, and inventory management
  • Optimized product pages, cross-selling, and abandoned cart recovery
  • Charter booking systems with options for seat-by-seat or private trips
  • Gift cards, add-ons, and service subscription portals for ongoing revenue

Website Design for

Marine Businesses

A generic site won’t cut it. Marine businesses need websites that capture the look, feel, and excitement of being on the water, while also making it easy for customers to take action.

For Charter Boats

Online booking systems with clear schedules and pricing.

For Service Shops

Service request forms, mobile-friendly contact pages, reviews.

For Dealers

Inventory listings with photos, videos, and financing options.

For Accessory Brands

Professional e-commerce with easy browsing and checkout.

We build on WordPress, Shopify, or WooCommerce with page builders, so you can easily update schedules, promotions, or products without a developer.

Search engine optimization (SEO) For

Ranking in Coastal Markets

Visibility in search is everything for marine companies. Whether it’s someone searching “fishing charters Belmar NJ” or “boat detailing near Cape May,” being in the top 3 of the Map Pack means the difference between a booked job and a lost customer. Our SEO Services Include:

Local Keyword Research

Identify what boaters are searching for in your area.

Service Area Pages

Optimized pages for every marina, port, or town you serve.

Content Marketing

Blog posts and guides (“Best Times for Tuna Fishing in NJ”).

Review Strategy

Building credibility with consistent Google reviews.

Backlinks

From fishing forums, marine associations, and local news.

Result

More organic traffic, more calls, more bookings.

Advertising for

Marine Companies

We don’t waste money on impressions that don’t matter. Every campaign is tracked down to the call or booking.

Google Ads

We run targeted search campaigns for high-intent terms like “outboard repair near me,” call-only ads tailored for service businesses, and display or video ads that showcase your charters and marine products.

Meta Ads

We create seasonal promotions to fill your charters, lifestyle campaigns that capture the excitement of boating and fishing, and retargeting campaigns to bring back customers who abandoned bookings or carts.

Local Service Ads

For services like repair, detailing, or marine electricians, we run Google Local Service Ads — a pay-per-lead program verified by Google to deliver trusted inquiries.

Your Reputation Is Everything

E-Commerce Solutions for Marine Products

Many marine companies are missing revenue by not selling parts, accessories, or merchandise online. We build Shopify or WooCommerce stores that allow you to:
  • Sell gear directly to customers nationwide.
  • Integrate with shipping carriers.
  • Manage inventory easily.
  • Use upsells and bundles to increase order value.
Your competitors are already selling online — you should be too.

Tailored Solutions for Every Trade

Industries We Serve in Marine

Each has unique needs — and we build strategies tailored to them.

Boat Dealers

Charter Fishing & Cruises

Diesel Repair & Generator Services

Marine Electronics & Outfitting

Custom Fabrication Shops

Marine Accessory & Gear Retailers

Our Process

Bradford Strategies Process For Marine Marketing

Let's Chat

Audit & Discovery

Where are you now, and where are your opportunities?

Build the Foundation

Website and SEO build.

Lead Generation

Ads, content, and booking systems.

Tracking & Reporting

Calls, bookings, ROI clarity.

Growth

Seasonal campaign adjustments and ongoing SEO.

Case Study

Diesel Repair Shop on the Jersey Shore

A diesel and generator repair shop came to us with a 10-year-old site and no measurable online presence. We rebuilt their site with:
  • Clear service pages for repower, maintenance, and diagnostics.
  • Strong CTAs for “Schedule Service.”
  • SEO targeting marinas and boatyards.
  • Call tracking numbers for Google Ads campaigns.
Result: Within six months, their call volume increased by 61%, and they booked jobs from marinas that never found them before.

frequently asked questions

Marine Marketing

Do you understand the marine industry?

Yes — we’ve worked with charters, dealers, repair shops, and accessory brands. We know the seasonal cycles and customer behaviors.

Ads bring immediate leads. SEO builds long-term growth, typically within 3–6 months.

Yes — we specialize in booking engines for charters and tours, with seat-by-seat or full-vessel options.

No — we work with marine companies nationwide.

Ready to Grow

Your Marine Business?

At Bradford Strategies, we help marine businesses book more charters, sell more products, and bring in more service calls. Whether you need a booking system for your vessel, an e-commerce site for your gear, or SEO to bring in local boaters, we’ll build you a system that delivers results.
Let’s talk about your marine marketing today