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Digital Marketing That Keeps Your Crews Busy

We help home service businesses turn local searches into booked jobs with websites that convert, SEO that ranks, and ads that deliver real calls.

we specialize in

Turn Local Search Into Local Customers

If you own or manage a home service business, you already know the challenge: you can do incredible work, but if no one can find you online, the phone doesn’t ring. Whether you’re in roofing, HVAC, plumbing, electrical, remodeling, landscaping, cleaning, or pest control, today’s customers aren’t flipping through the Yellow Pages or asking neighbors first — they’re pulling out their phones and searching Google.
At Bradford Strategies, we specialize in helping home service businesses dominate their local markets through websites that convert, SEO that drives real calls, and advertising campaigns that keep crews busy year-round.
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Struggle Online

Why Home Service Businesses Struggle Online

Many home service owners come to us with the same Frustrations:

I’ve got a website, but it doesn’t bring in calls.
Competitors with worse service rank higher than me in Google.
We get clicks on ads, but very few jobs from them.
Reviews are all over the place, and I don’t know how to manage them.
The problem isn’t that your service isn’t valuable — it’s that your digital infrastructure isn’t set up to capture, track, and convert customers.
Home service is one of the most competitive categories in local search. If you aren’t in the Google Map Pack, if your reviews aren’t strong, and if your website doesn’t clearly show why you’re the right choice, customers will go with someone else.
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Our Solution

A Marketing System Built for Home Services

At Bradford Strategies, we don’t just build pretty websites. We build digital systems that generate consistent leads. For home service companies, that means:
1

A Website That Converts

  • Fast-loading, mobile-friendly, professional.
  • Service-area focused pages to capture local searches.
  • Strong “Call Now” and “Request Service” buttons on every page.
  • Trust elements: reviews, financing options, guarantees, and certifications

2

Local SEO That Gets You in the Maps

  • Google Business Profile optimization.
  • Location and service pages tailored to your market.
  • Citation building for consistency across directories.
  • Review acquisition strategies that highlight your reputation.

3

Paid Ads That Deliver ROI

  • Google Local Service Ads (LSAs) to capture “ready-to-book” customers.
  • Google Search Ads targeting high-intent service keywords.
  • Meta Ads for brand awareness and seasonal promos.
  • Ad tracking to show exactly what calls come from what campaign.

4

Lead Tracking & Reporting

  • Call tracking numbers.
  • Form submission tracking.
  • Transparent reporting on ROI — no fluff, no vanity metrics.

Website Design for

Home Service Companies

Your website is the foundation of your marketing. For home services, it must:

Show Credibility Immediately

Customers decide in seconds if you look trustworthy

Highlight your service area

Customers want to know if you serve their town

Load Fast & Perform Smoothly

A slow site costs you leads—fast-loading pages keep visitors engaged.

Answer Objections

Pricing options, reviews, and before/after photos reduce hesitation.

Be Mobile First

More than 70% of home service searches happen on phones.

Guide Action

“Call Now” and “Request Service” CTAs should be obvious.

Search engine optimization (SEO) For

Home Service Businesses

Search engine optimization (SEO) is what gets your business into the top 3 of the Google Map Pack and onto page one of search results. For home service companies, this is where the majority of leads come from. Our SEO Approach Includes:

Local Keyword Targeting

“Roof repair in [Town],” “24/7 plumber near me,” etc.

Service Area Pages

Pages built for each town you serve.

On-Page Optimization

Titles, meta descriptions, schema markup.

Authority & Trust Building

High-quality links that build authority.

The result? More calls, more quote requests, and more booked jobs.

Advertising for

Home Service Companies

Advertising is where we turn the faucet on for immediate leads. The difference is we build ads that actually connect clicks to real jobs.

Google Local Service Ads (LSAs)

Pay only for valid leads. These appear above everything else in Google search results.

Google Search Ads

Targeting customers actively searching for “AC repair near me” or “roof inspection Monmouth County.”

Meta Ads (Facebook & Instagram)

Excellent for seasonal promotions like “Spring AC Tune-Up $99” or “20% Off Roof Inspections.”

Retargeting

Bring back visitors who didn’t book the first time.

We set up conversion tracking, so you know how many calls and forms came from ads — not just how many clicks.

Your Reputation Is Everything

Reputation & Review Management

For home service businesses, reviews can make or break you. 90% of homeowners read reviews before booking.

We help you:

  • Request reviews automatically after service.
  • Respond professionally to both positive and negative feedback.
  • Showcase reviews prominently on your site.
  • Build trust with Google by keeping reviews steady and recent.
  • Protect your reputation with alerts for new reviews, so nothing slips through the cracks.

Tailored Solutions for Every Trade

Industries We Serve in Home Services

Each industry has its own unique pain points. We tailor our strategy to your service area and customer base.

Roofing Contractors

HVAC Companies

Plumbing Services

Electrical Contractors

Landscaping & Lawn Care

Remodeling & Construction

Cleaning Companies

Pest Control Services

Our Process

Bradford Strategies Home Service Marketing

Let's Chat

Audit & Discovery

Where are you now? What’s working, what’s not?

Build the Foundation

Website and local SEO setup.

Traffic & Ads

Targeted Google + Meta campaigns.

Tracking & Reporting

Calls, forms, ROI clarity.

Ongoing Optimization

SEO, content, and ad adjustments to stay competitive.

Case Study

Roofing Contractor in New Jersey

A Monmouth County roofing company came to us with a decent-looking site but very few calls. After our redesign and SEO campaign
  • Organic traffic increased by 58% in six months.
  • The site ranked in the top 3 Map Pack results for 12 towns.
  • Calls from the website doubled within 90 days.
  • Paid ads delivered 3x ROI by tracking every call
This contractor went from “busy some months” to booked year-round, even in shoulder seasons

frequently asked questions

Home Service Marketing

Do I need both SEO and Ads?

Yes — SEO builds long-term growth, while Ads bring immediate leads. Together, they create consistent revenue
flow.

Ads work immediately. SEO typically shows measurable results within 3–6 months.

No — we work with all home service businesses, from single-owner companies to multi-location service providers.

We scale strategies to your budget, focusing on ROI above all.

Ready to

More Jobs?

At Bradford Strategies, we’ve helped home service businesses in New Jersey and Pennsylvania rank higher, generate more calls, and keep crews busy year-round. Your expertise deserves to be found. Let’s build you a system that makes your phone ring.
Let’s talk about your home service marketing today